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Tools for Choosing the Right Keywords

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Using the right tools for keyword research is crucial for Shopify success. Keywords help your products appear in search results, improving visibility and driving more traffic to your store. In this article, you’ll discover top tools for choosing the right keywords like Google Keyword Planner, SEMrush, Ahrefs, Keywords Everywhere, and Ubersuggest. Each tool offers unique features, from free keyword suggestions to detailed SEO analysis. By optimizing your keywords, you can enhance product discovery and boost sales, making keyword research an essential part of your eCommerce strategy.

Google Keyword Planner

Google Keyword Planner is a free tool from Google that helps you find the best keywords for your Shopify store. It’s especially helpful for improving your SEO and making sure your products show up in search results. With this tool, you can find out how often people search for certain words (called search volume) and get keyword suggestions to improve your content.

How to Use Google Keyword Planner

First, you need to create a Google Ads account. Once you’re in, go to the Keyword Planner section. You can type in a word or phrase related to your product, like “cashmere eyelashes,” and the tool will show you similar keywords, how often they’re searched, and how hard it is to rank for them (keyword difficulty).

This tool is great because it helps you see what people are actually searching for on Google Search. For example, you can see which keywords are popular and adjust your Shopify listings to match what shoppers are looking for.

Key Features and Benefits:

  • Search Volume: Find out how often people search for a specific keyword.
  • Keyword Suggestions: Get new ideas for words and phrases to add to your store.
  • Keyword Difficulty: See how competitive certain keywords are, helping you choose the best ones to rank for.
  • Google Ads Integration: If you run ads, you can use the same keywords to boost your ad performance.

Google Keyword Planner is a valuable, easy-to-use tool for Shopify users looking to improve their SEO and make their store more visible. By using this free tool, you can make smarter choices about which keywords to target.

SEMrush

SEMrush is a powerful tool for Shopify owners who want to boost their SEO and learn more about their competitors. It’s not free, but it provides detailed information that can help you improve your keyword strategy and get more visitors to your store.

How to Use SEMrush for Keyword Analysis

You can use the Keyword Explorer feature to type in a keyword related to your store. For example, if you sell “cashmere lashes,” SEMrush will show you related keywords and give you search volume data (how often each keyword is searched). It also shows the keyword difficulty so you know which ones are easier to rank for.

Checking competitors’ keyword rankings gives you insight into which ones might help your store perform better, giving you ideas for new keywords to incorporate. When used appropriately, this feature could bring many benefits and disadvantages: It allows you to see which are ranking highly among them and gain ideas for keywords which might improve performance in general. It offers you some ideas of its advantages as well.

Features, Advantages, and Disadvantages:

  • Features:
    • SEO Tools: SEMrush provides tools to help improve your SEO, like keyword research, competitor analysis, and performance tracking.
    • Keyword Research Tool: The keyword explorer shows you popular keywords and related ones to help you decide which ones to use.
    • Competitor Analysis: You can see what keywords other stores use and learn from their strategies.
  • Advantages:
    • Detailed Insights: You get a lot of data, so you can make informed choices about which keywords to target.
    • Competitive Edge: Knowing what your competitors are doing can give you ideas for new keywords or content.
    • Search Volume Data: SEMrush shows how many people search for a keyword and helps you find valuable keywords for your Shopify store.
  • Disadvantages:
    • Cost: SEMrush is a paid tool, so it may not be ideal for beginners with a limited budget.
    • Complexity: With so many features, it might take time to get used to all its tools.

SEMrush is a great option for Shopify owners who want to do in-depth SEO and competitor research. By using SEMrush, you can find new keywords, understand your competition, and work toward getting more visitors to your store.

Ahrefs

Ahrefs is a helpful tool for Shopify owners who want to improve their SEO and make their store more visible. Known for its accurate data, Ahrefs gives you insights to help find the best keywords and build a strong content strategy. This tool can be especially useful if you want a competitive edge and better keyword targeting.

How Ahrefs Can Improve SEO and Keyword Strategy

Ahrefs offers a Keyword Explorer tool which shows the search volume for each keyword each month (search volume). For instance, if you sell vegan lashes online storefronts can type that term into Ahrefs to be provided with related keyword suggestions from its database that could expand their product descriptions and reach more customers.

Ahrefs is also great at showing true data about who’s linking to your competitors, which can help you build links back to your own store. This improves your store’s rank on search engines like Google.

Key Features and Strengths for Shopify Stores:

  • SEO Tools: Ahrefs has many tools to help improve your SEO, from keyword research to link building strategies.
  • Keyword Explorer: Ahrefs finds keywords related to your products and shows you how often people search for them, helping you pick the most effective keywords.
  • Competitor Analysis: Ahrefs shows what keywords and links your competitors use, which can inspire ideas to help your store rank better.

Ahrefs can be a bit costly but provides strong, data-driven insights. With Ahrefs, you can improve your keyword research, see how your competitors rank, and make choices to boost your Shopify store’s performance.

Keywords Everywhere

Keywords Everywhere is a simple tool that helps Shopify owners quickly find keyword ideas. It’s a browser extension that shows you keyword data while you search on Google Search or other sites. This makes it convenient and easy to use, especially for quick, on-the-go keyword research.

Ease of Use and Practical Applications

Once you add Keywords Everywhere to your browser, you can see search volume data (how many people search for a keyword) and get keyword suggestions every time you type something in Google. For example, if you search for “natural lashes,” Keywords Everywhere will show similar keywords, helping you find new ideas for your Shopify products.

Features, Benefits, and Limitations:

  • Features:
    • Search Volume Data: Shows how often people search for a keyword directly in your Google results.
    • Keyword Suggestions: Offers a list of related keywords to help you brainstorm.
    • Simple Setup: It’s a browser extension, so there’s no need for a complex setup.
  • Benefits:
    • Quick Insights: It’s easy to get keyword data while browsing, making it convenient for busy store owners.
    • Affordable: Keywords Everywhere has a low cost, making it a budget-friendly tool for keyword research.
    • Easy to Use: Just install it in your browser, and you’re ready to go.
  • Limitations:
    • Limited Features: It doesn’t offer the detailed analysis found in more complex SEO tools.
    • Basic Data: While useful, it may not provide enough depth for advanced research.

Keywords Everywhere is a handy tool for Shopify owners who need fast keyword insights without needing a full SEO tool. It’s perfect for getting on-the-go keyword data and finding quick ideas to improve your store’s visibility.

Ubersuggest

Ubersuggest is a beginner-friendly tool that helps Shopify owners find the right keywords to boost their SEO. It’s simple to use and perfect for those new to SEO keyword research. Ubersuggest gives you keyword ideas, search volume, and other important details to help your store rank higher in search results.

How to Use Ubersuggest Effectively

To start, just type in a keyword related to your store in the keyword research tool on Ubersuggest. For example, if you sell “vegan makeup brushes,” Ubersuggest will show you similar related keywords and how many people search for each one. You can use this data to choose popular keywords and improve your product descriptions.

Features, Advantages, and Best Use Cases for Shopify Owners:

  • Functionality:
    • Search Volume: See how often people search for your keywords to understand what’s popular.
    • Related Keywords: Get a list of similar keywords to expand your reach.
    • SEO Tips: Ubersuggest offers tips to help you optimize your site easily.
  • Advantages:
    • User-Friendly Interface: The layout is simple and easy to understand, which is great for beginners.
    • Free Keyword Research: Ubersuggest has a free version that lets you do basic keyword research without paying.
    • Keyword Ideas: It provides suggestions you can use to find more potential keywords for your Shopify store.

Ubersuggest is best for Shopify owners who want a quick and easy way to improve their keyword strategy. It’s especially useful for beginners looking for a straightforward keyword tool to get started with SEO.

Conclusion

Keyword research is a key step in helping your Shopify store grow and get more sales.  By finding relevant keywords, your products can appear when customers search online. Whether you choose Google Keyword Planner, SEMrush, Ahrefs, Keywords Everywhere, or Ubersuggest, each tool has its own strengths to help you improve your store’s visibility.

Take the time to explore these tools and pick the one that fits your needs. Investing in good keyword research will make a big difference in how easily customers find your store and products, leading to more traffic and sales.

Are You Looking for the Perfect Keyword Research Tool?

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